Many workers may be back in the office, but there are lasting changes to the business world following the pandemic. Here are four tips to talking about your business in this new business environment.
By Maureen Consdine Gharrity
Now that the world has opened back up, people are going back to their offices and business owners are going back to networking events. It is exciting and very much needed, not only for business itself but also for mental health and building connections.
The thing is, though, nothing is really going back to normal. It’s all about bouncing forward, into the new changing business environment.
So how do you talk about your business now, with this new environment we are in, and still keep it moving forward toward the success you want and have planned for?
Here are four suggestions for crafting your message and promoting your business successfully in this changing workplace:
1. You have to know where you are going. This means having a vision for the business; what it is you are looking to build and create. What the growth you want to experience actually looks like. Maybe you want to hire more people, maybe you want to open a new division, maybe you want to work with more clients. It doesn’t have to be that far out or a long-range plan. If you can only look forward for the next few months, because your industry is quite unpredictable, then do that. Just be sure not to dismiss this; it is one of the most important elements.
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2. Keep in mind that your vision or direction may change and evolve. We all saw quite obviously how much had changed in the business world requiring all of us to make a massive pivot, sometimes more than one. You might need to do this again and again, at least for now. Your best employees may want to work from home still, or you need a different office layout for their best productivity.
3. Make sure you are speaking to people who need what your business provides. I know that this may seem obvious and yet it is one of the very things that keeps people quiet and struggling. They don’t really know how to speak to what they can provide for people and the problems they solve.
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4. Embrace the importance of partnership. I think this is the new trend or focus in business and even in relationships. How can we work together on something or how can we be partners in accomplishing a common goal or seeing a project through to completion? Rather than doing it all on your own, which is easy for entrepreneurs, and now at another level with good talent being hard to find and retain. Relationships are vital for success, and partnerships can be the advantage you need to move forward, sometimes in a way you didn’t expect.
Use these four suggestions to help you change the conversation around your business and achieve the success you want. If it is easier for you to start with one of them, choose the one that is the best fit for you right now and take a step into it. Just get started.
Maureen Consdine Gharrity is the founder and CEO of Finding Your Way Coaching. She is the Wealth Health Creation Strategist for entrepreneurs, executives, doctors and other high performers. She has over 25 years’ experience in sales and marketing and has worked with hundreds of entrepreneurs and executives in their careers and businesses. She has a B.A in Psychology, with training in mindset and the Psychology of Sales. You can reach her at: firstname.lastname@example.org and https://www.maureengharrity.com