Do you recognize that technology is the answer to so many of your business needs, but are sometimes unsure of how to get there? Here are three things we think you should know when it comes to technology and your small business.
By Nicole Rothstein
Do you recognize that technology is the answer to so many of your business needs, but are sometimes unsure of how to get there? Here are three things we think you should know when it comes to technology and your small business.
First thing to know: It plays a crucial role in helping customers find your business
If you want customers to be able to locate your business quickly and easily (and what small business owner doesn’t), a strong online presence is not optional. That’s where search engine optimization (SEO) technology comes in—it’s a must-have for any small business looking to rank higher in search results.
Still not convinced? Here are five reasons why you should invest in SEO for your business. Now that you know why, let’s talk about how. Start by setting up an effective SEO content strategy with these four steps.
Second thing to know: High-tech doesn’t mean impersonal
Are you worried about how to embrace new technological solutions without losing the human element that is so important to small businesses? When it feels like Zoom and other technologies have overtaken your more personal approaches, here are some ways to maintain culture and connection in a virtual world.
Third thing to know: It doesn’t have to be overwhelming
New technologies can often be overwhelming, especially when it’s not in your nature or realm of expertise. If thinking about investing in SEO, enlisting influencer marketing, or establishing a CRM has your heart racing, it may be time to call in the experts. Here are 10 benefits to a managed service provider for your IT needs.
