COSE Resources

Email marketing is still one of the best ways to reach customers — but first you have to build an effective distribution list. 

Artificial Intelligence is everywhere these days and small businesses can benefit from using it to automate tasks and streamline operations. Better Business Bureau Serving Greater Cleveland has tips for doing just that.

Small businesses need to build branding that is meaningful, communicative, supports the company values and drives the overall marketing strategy.

From including your CTAs higher on your site to updating your blog content, there are many ways to get your audience to click, call, or find another way to connect with you. When they do, your chances of converting them from a reader to a customer grows -- and so does your bottom

Digital Marketing can provide small businesses with a cost-effective avenue for increased brand recognition, lead generation, continued customer connectivity and customer engagement. 

There are some subtle yet significant indications that a website is outdated and irrelevant. Make sure your website maintains its integrity and prevalence by avoiding these eight mistakes.

Enlisting the help of a Managed Service Provider for your IT needs is becoming increasingly popular. Here are 10 reasons why.

If your business is not ranking high in online search results, then your website really isn’t working for you. You may not realize the importance of search engine optimization, but here are five reasons why SEO matters and how to go about making that investment.

Responding to customer complaints and reviews quickly and effectively can help you keep a customer and improve your bottom line.

Developing a marketing plan is a strategic, forward-looking exercise that will assist in determining a business' product development, market development, channel design, sales promotions and ultimately impact profitability. It helps avoid future uncertainties and defines objectives.