Importance of Branding – Branding Is Not Marketing
Small businesses need to build branding that is meaningful, communicative, supports the company values and drives the overall marketing strategy.
branding
Brand your way to success
Branding is an important part of owning a small business. Check out these six tips to effectively implementing and communicating your brand.
60 breakthrough business hacks in 60 minutes
Check out these 60 hacks that can improve your day and add firepower to your business courtesy of a few of COSE’s small business experts.
Developing a marketing plan for small business
Developing a marketing plan is a strategic, forward-looking exercise that will assist in determining a business’ product development, market development, channel design, sales promotions and ultimately impact profitability. It helps avoid future uncertainties and defines objectives.