5 Benefits Of Hiring A Local SEO Expert For Your Small Business Success

Local SEO experts have the knowledge and experience to rank your local business and its website high in the search engines for the relevant keywords to your business.

By Nachum Langsner

Search Engine Optimization has become the backbone of any successful online marketing campaign. It can distinguish between your business being found online or lost in the shuffle.

With 46% of all searches on Google, including local intent, and 93% of customers using the internet to find a business in their local area, if you’re a business dependent on local clientele, incorporating local SEO practices into your online marketing strategy is a must.

When done right, local SEO can help you dominate your competition, generate leads, increase website traffic and grow your local customer base.

Local SEO experts have the knowledge and experience to rank your local business and its website high in the search engines for the relevant keywords to your business.

Top Benefits of Hiring a Local SEO Expert

While you can handle your SEO independently, navigating the complexities of the ever-changing algorithms and best practices can be difficult, especially if you’re unfamiliar with all the nuances of SEO.

Getting it right from the start will ensure you get a solid grasp of what’s required and save you time and money in the long run.

Here are the top benefits of hiring a local SEO expert for your locally-dependent business:

1. Increased Visibility

When it comes to marketing your local business, visibility is key.

Optimizing your website for search engines and targeting the right keywords can increase your website’s visibility and reach more potential customers. 

According to Digital Synopsis, 95% of search traffic goes to the first page of search engines, with the top search result garnering a whopping 43.32% click-through rate.

That’s a lot of potential customers you could miss out on if your website doesn’t rank high in the search engines.

A local SEO expert can help you get the most out of your SEO strategy by identifying the right keywords for your business and developing a blueprint to rank your website on search engine results pages (SERPs). They are well-versed in the latest SEO tactics and trends and know what it takes to get your website to the top of the search engine rankings.

2. Increased Website Traffic

One primary objective of any SEO campaign is to increase website traffic. And an excellent local SEO expert can help you do just that.

By locally optimizing your website for the proper keywords, and implementing a comprehensive SEO strategy, you will see a significant increase in relevant website traffic.

According to 99Firms statistics, 97% of users search online to find a local business, while 28% of all local searches lead to a purchase. That’s a lot of potential customers you’re missing out on if your website isn’t ranking high in the search engines.

A good local SEO expert can help increase your website traffic and convert more visitors into paying customers. They will target the right keywords and optimize your website to make it more visible in search engines.

3. Increased ROI

Return on investment (ROI) is the ultimate goal of any business, and hiring a local SEO expert can help you achieve this. With a solid SEO strategy, you can expect a higher ROI for your marketing campaigns as more of your website traffic will convert into customers.

Local SEO experts have the knowledge and experience to help you get the most out of your investment and generate more leads and sales from your website. They know how to target the right audience, optimize your website for search engines, and create a campaign that delivers results. As your website ranking improves for targeted keywords, it will result in more traffic and exposure for your business, significantly increasing your ROI.

4. Greater Control and Enhanced Communication

Hiring a local SEO expert gives you greater control over your marketing campaigns and the ability to communicate directly with the expert responsible for delivering results. Easy access to an expert with knowledge and experience in SEO will help you to make quick decisions and changes to your marketing strategy as needed.

Whenever you have a new idea, question, or concern, you can easily request a meeting and communicate with your SEO expert to get the necessary answers and feedback. This direct communication can also help build a better relationship with your SEO provider, fostering trust and transparency.

You will also have access to a wealth of knowledge and experience, which you can use to improve your website and optimize it for search engines. This greater control and communication will help you develop a long-term SEO strategy that delivers results.

5. Increased Authority and Brand Awareness

One of the main goals of any business is to build authority and trust with its customers.

A local SEO expert can help you achieve this by improving your website’s domain authority, visibility, and reach, helping you to rank higher in the search engines for relevant keywords.

You will gain more exposure and authority with your target audience as you rank higher on SERPs. Local SEO experts also understand the importance of brand awareness and will work to improve your website’s visibility across the web.

They will create a comprehensive marketing strategy that includes link building, review generation, social media, and PR outreach to help you build authority and trust with your customers. This increased exposure and authority will boost your business’s bottom line and help you achieve your long-term goals.

Key Takeaway

Hiring a local SEO expert can deliver your business a wide range of benefits, including increased traffic, visibility, and authority.

Optimizing your website for search engines and targeting the right keywords can achieve better results with less effort. You will also have access to a wealth of knowledge and experience, which you can use to improve your SEO strategies for more leads, traffic, and conversions.

Nachum Langsner is the Co-Founder & CMO of LocalBizGuru, a full-service digital marketing agency based in Cleveland, OH. He has over 10+ years of experience in the SEO industry and is a frequent presenter and instructor of digital marketing and SEO seminars for entrepreneurs and small business owners in the Greater Cleveland area for organizations such as COSE, Jumpstart, the Better Business Bureau, Score and the Ohio SBDC at CSU.