Blog

Though a company may have one collective, agreed-upon goal, each department may have a different way of reaching that goal.

Sustainable growth does not begin with adding more people or more tools. It begins with clarity—clearly defining your ideal customer, understanding how to speak to their needs, and building a repeatable sales framework that can be taught, measured, and continuously improved over time.

Each year, COSE visits small businesses across Greater Cleveland to give back to these companies that give so much to their communities. It’s a great opportunity to see firsthand how these companies are uplifting and changing the region.

This year, the two businesses we visited are running more than just their own business – but their own small business ecosystem.