Though a company may have one collective, agreed-upon goal, each department may have a different way of reaching that goal.

As COSE member Dana Allender points out, your marketing department may be concerned with increased activity on the company's social channels, while sales is looking for direct leads. Each department sees these subgoals as the direct pathway to the entire company's success.

How do business owners align these subgoals to work together towards the ultimate goal of a successfully-run small business? Learn more from Dana in the video below.

Dana Allender is a seasoned revenue leader and founder who helps owners and sales teams drive growth, build scalable sales systems, and turn early traction into sustained revenue success. Connect with him here. Learn more about his business here.