A 10-step checklist website creation checklist

In this digital age, businesses that don't have a strong online presence tend to lose out in terms of brand awareness and sales. So, if you are an entrepreneur who is thinking of launching a new business soon, it's crucial that you take steps toward building your online presence too. And for that, you need to start with your business website.

But, building a website for the sake of it won't bring you the expected results - you need to ensure that you build a good website that increases your credibility as a business along with showcasing your brand. Struggling with setting up your website? Worry not, as we are here to help. Here we have mentioned some steps that would make the process of building a website easier for you. Check them out below:

1. Use professional-looking photographs

Sounds very basic, right? Well, this is a mistake many new entrepreneurs make while building their website - using unprofessional or mediocre photos. Visual appeal matters when it comes to a website. You don't want potential customers to visit your website but leave without making a purchase due to some low-quality or unattractive photographs.

So, the right step would be to schedule a professional photoshoot. Get an experienced photographer and have them capture some high-quality shots that bring out the essence of your brand. This investment is sure to pay off in the long run.

2. A well-designed logo is crucial

Your brand logo is something that represents your brand - it would be all over your website, social media profiles, and your products. And unless it's well-designed, it might give out the signal that you aren't really serious about your business. Getting a business logo designed by a professional isn't difficult - there are lots of capable graphic designers out there who will design one that perfectly fits your brand.

Of course, you can do it by yourself too. All you need is an online designing tool and a bit of creativity, and you'll have a well-designed logo in no time!

3. Communicate your USP clearly

Your unique service proposition or USP needs to be clearly mentioned on your website. What are the products or services you offer, how your customers can benefit from these, and what makes you different from all the other businesses offering the same - all these questions need to be answered on your website. And you need to do it in a way that attracts your target audience into making a purchase.

4. Include some client testimonials

Why would people opt for a product or service from a new business they know nothing about? Well, you need to convince them that your products can provide them with the benefits they are looking for. And displaying client testimonials on your website is the easiest way to do it.

When people see that others have benefited from your services, they are more likely to try it out. So, make sure to dedicate a section on your website solely to client testimonials and reviews.

5. Never underestimate the importance of a clear call to action (CTA)

You might have described all your products and services in detail and also have client testimonials to back your claims. But, unless you have a clear call to action mentioned on your website, you may be losing several potential customers.

Call to actions are crucial in today’s time, as it helps encourage or guide your website visitor into doing what you want them to. For example, if you want them to schedule a meeting to discuss their specific service requirements, you need to have a CTA encouraging them to drop a message or fill in a form to schedule an appointment.

6. Add a compelling “About” page

To build credibility, your potential customers need to be aware of your story. And including an “About” page on your website is perhaps the best way of telling that story. While you should include details about why you chose to establish your business, your goals, aspirations, and so on, make sure to do so in a compelling manner. Your focus should be on highlighting specific customer pain points and how your services can address them.

7. Include a separate page to list your products or services

Imagine someone visits your website with the intention of making a purchase but decides to leave because they couldn't locate the products or services you offer. You obviously don't want that. Make sure  to create a separate page listing all your products and services - this will make it easier for your customers to view and purchase them. Don't forget to add a strong CTA on the page - it might help boost your conversion rates.

8. Offer some free resources for your website visitors

You might be wondering how your business is going to benefit from giving away free resources right? Well, this marketing tactic can actually help build a loyal customer base.

When you give away information or resources that would benefit your customers, you not only appear to be an expert in that industry but also seem more trustworthy. Moreover, it enables you to collect the emails of interested visitors, which would come in handy during your email marketing campaigns.

9. Include links to your social media profiles

This might seem like a trivial thing, but it actually helps increase your brand awareness. People who visit your website and are satisfied with their purchase can easily find and connect with you on social media. This also means that they are more likely to engage with your social media posts, which in turn, can improve your brand visibility.

10. Ensure you add contact information

Last but not least, your website should have some contact information that would enable any interested visitor to get in touch with you. Make sure to add a form, an email id, or a number that people can use to contact your business.

Cheryl Perez is president of Cheryl C Perez Brand of Companies, a brand of companies that provides consulting, coaching, and online training programs to entrepreneurs, non-profits and small business owners who want to develop and build the Strategies, Structures, Systems, & Squads (her 4S Freedom Framework) to start and scale their organizations. She has over 25 years of experience in capacity building for businesses and non-profits—including her own—so she possesses a uniquely qualified insider view of what makes a business truly succeed… and she gives you step by step guidance so you can strategies and create the systems and processes to reclaim your time and experience the freedom of living a life that you love- while you grow the business of your dreams! 

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